CREATIVITY AND SKILL BLOOMING IN THE PROCESS OF COOPERATION
Talent, passion and skill: This is what our Peruvian knitters bring to the fashion label ANNAMARIAANGELIKA. The pieces you see here would not be possible without them.
The founder of AMA does not only work with Peruvian knitters out of charity, but because they reliably provide high quality. After all, people in Peru do an incredible job in a field that has as good as disappeared in Europe – and they themselves get a lot out of it. That made it the obvious choice to have the AMA pieces actually manufactured in Peru.
ANNAMARIAANGELIKA is characterised by a spirit of intercultural cooperation, based on trust and mutual respect, that continues to produce new fashion creations.
WHO MAKES YOUR CLOTHING?
On her trip to Peru, a major objective of Julia’s was learning more about the centuries-old techniques and artistry of the Incas and to seek out the people behind them. It has become an integral part of the label’s history to find out more about who actually makes the ANNAMARIAANGELIKA pieces. Without the local knitters, AMA would now not be what it is: A fashion label that is authentic and firmly rooted in Peruvian culture. In addition to respecting and being understanding towards each other, we place a high value on
- paying workers fair wages that they themselves can determine,
- producing within the home,
- accepting that the process of production can take time and
- establishing and maintaining a friendly relationship to the local knitters.
Julia herself travels to Peru on a regular basis to meet her team and coordinate with Carolina, the local organiser. The rest of the time, tools such as Skype and e-mail allow this even over distances of more than 10,000 kilometres. In consultation with Julia, Carolina is in charge of continuing supervision of the production sites and related production processes in Peru. She is in constant touch with the knitters and is also their local contact for all concerns related to the organisation and logistics surrounding ANNAMARIAANGELIKA.
From spinning the yarn to creating the finished garment is all organised by a local team of men and women. Each of them have their own personal story and Julia is very keen to learn more about them – either in person or through Carolina. Have a look at our Facebook page to find out more about Seniora Aquilina, Angelica and Nancy, Evelyn, Eliana, Carolina, Maria Isabel, Ludmilla, Brenda and Felix. For example, while Felix’ speciality are the “Little Men” sweaters, Seniora Auquilina is responsible for developing the colourful heart scarfs together with us. We think it is important to allow our workers to be able to work from home in order to give them the opportunity to be with their families and children. Some have even set up little workshops.
As a supporter of the Fashion Revolution, a small but global movement to make the fashion industry more fair, safe, clean and transparent, it is Julia’s ambition to keep the entire production process in Peru and so to foster the local textiles industry and keep the traditional crafts alive – and that in a fair and environmentally friendly manner.