THE IDEA AND ITS ORIGINS
The colourful ideas of the world of ANNAMARIAANGELIKA stem from the imagination of Julia A. Müller, the German fashion designer behind this slow fashion label. As a young fashion student, Julia found her inspiration in distant South America. It was the diversity of nature and traditions in Peru that she experienced on her travels that have become the source of her ideas. The joy, energy and vitality that Julia experienced in Peruvian nature and culture as well as in traditional knitting crafts have been inspiring her to this day.
With the ANNAMARIAANGELIKA collections, Julia wants to express her enthusiasm for fostering a responsible relationship with the natural world as well as for bright colours and traditional patterns – and to share it with Germany and the rest of the world.
AMA hopes to use fashion to create a deeper connection between people and their appreciation of the natural environment.